Digital LED Signs Jumpstart Stalled Auto Dealers

Digital LED Signs Jumpstart Stalled Auto Dealers

Date:2014-07-28 10:36

    If you run an automotive sales or repair business and are looking to revamp your shop to attract more customers, why not give yourself a digital update?

    Digital LED signage has become one of the most popular forms of advertising and outreach among auto dealers, and it's easy to see why.  LED digital displays are cost-effective, versatile, and can be used virtually anywhere in your dealership - both indoors and out!  Digital signs make your shop modern and attractive, while giving you far more power to communicate with your customers.

    Let's take a look at some of the ways auto dealers are leveraging LED signage to improve their business!

    •  Attract more traffic from the road!  Especially if you deal in car repair, you know the importance of bringing in new business off the highway.  LED signs are brighter, sharper, and easier to see from the road than any other illuminated sign you can use.  Even in full daylight, people will see your message before they see any of your competitors' signs.

    •  Show off the latest models!  Since images on large outdoor displays can be changed at will, whenever you get more cars on the lot, you can start advertising them immediately!  Take a picture, upload it to your sign, and wait for a buyer to fall in love.

    •  Advertise your daily specials in style!  Whether it's an additional trade-in bonus or discounts on oil changes, a digital window display can tell everyone passing by about your latest specials, and the messaging can be changed whenever you like or have a new special to announce.

    •  Keep your messaging constant indoors!  Digital signage isn't only for the outside of your auto dealership.  Pick up some indoor text displays and place them around the inside of your shop and showroom.  Display the specs on cars.  Announce wait times for service procedures.  Keep your customers in the loop at all times.

    •  Guide visitors around your lot.  Do you have an extensive lot or several buildings?  LED traffic signs can be used to guide customers around your premise, and smaller one-line displays are perfect for leading visitors on foot around your various departments.  

    •  Leverage video.  One feature of digital signs that cannot be matched by any other is the ability to play full-frame, full-motion video.  Why simply show pictures when you could instead show your cars off in real style?  Make your own videos or use clips from manufacturers to really pull in new leads.

    Digital Signs Pay You Back

    All these benefits might be enough to convince auto dealers to switch, but there's one more important aspect to digital signage:  it uses vastly less power than other illuminated signs.  An LED sign uses approximately one-tenth as much electricity as standard incandescent lights.

    So, when you can do all this AND save money on your power bill at the end of the day, it seems clear why auto dealers are investing in digital signage.

    Interested in learning more about LED signs for auto dealers? Contact MRLED today for more information!

Previous post:63sqm Mrled's FS08 advertising LED display project in Guangzhou

LED display elements in 2014 Brazil World Cup

2014 World Cup, beginning on June 12 was held in Brazil. Quadrennial the World Cup is an international sports feast, and fans have begun carnival, beer, game, cheering will accompany this summer, until the World Cup was over.

World Cup opening ceremony, in the middle of a giant LED space ball, it became the focus of the entire opening ceremony of the stage, many of the topics are to carry around this giant ball. Giant ball, you can think of it as a magic ball, or imagine the Earth, in fact, it is a football metaphor, more appropriate number. But in fact it is a LED display, this display composed of a plurality of 90000 LED lights, can create 7000 nits of brightness. When the World Cup in Brazil spherical screen showing scenes when creating the universe, a natural part of the theme of the opening ceremony will show kicked off, all the actors to participate in the opening ceremony of the performers are from Sao Paulo local, they work together to show the world the start-up time wonderful picture, rivers converge, topography changes, the gradual emergence of plants and animals, human beings will be born. Brilliant picture, brilliant performances conquered the scene and TV viewers!

During the opening ceremony, the ball will change color LED display on the screen constantly beating the team with 32 World Cup played in the host country language: "Welcome to Brazil," is indicative of the 2014 World Cup in Brazil officially opened the big curtain.

LED display applications in large-scale activities, abound, and sporting events in recent years, cooperation is even more closely. Beijing Olympic Games, the World Cup in South Africa, the Guangzhou Asian Games, the Sochi Winter Olympics, these major international sports events are inseparable from the LED display technical support. LED display high brightness, color and delicate, vivid images, visible from far away, but also has colorful, sand and snow resistant characteristics, whether indoors or outdoors, night or day can be used. It is because of these outstanding features and advantages, LED display and can be widely used until much favored by the major advertisers in a variety of major international sporting events.

World Cup not only ignited the passion of the fans, but also to promote change LED display manufacturers in marketing strategy and sales channels, allowing the display to see the vibrant business market prospects, confidence in them is undoubtedly a major encouragement.

MRLED China participated InfoComm2014 Las Vegas USA

    The United states international audio-video infocomm 2014 exhibition held in “sleepless city” Las Vegas during 18th-20th June 2014, well global known as a top professional audio-visual equipment and technology exhibition which attracted 930 companies from 22 countries for a comprehensive demo with newest technology, products, solution, booming the communication and information share in audio-video market.

Shenzhen Mary photoelectricity co.,ltd demoed Ph6.66 outdoor die casting led screen, U series Ph3.125 HD led TV panel, Ph10 outdoor curtain led screen in this exhibition.
These products have a very high resolution, High grey scale and a perfect viewing performance ,many potiential customers discussed cooperation plan,while this demo is customized and special prepared for American market.

“At present, the oversea market takes more than half our total sale volume and America is one of the most potential market that we are focusing” Said the MRLED oversea department managing director; Since the largest led screen was built by MRLED loated in New York Oct 2007,MRLED established US Office in Nov 2010 later, and expended the over sea market; As the fastest growing company, A NEW and complete industrial park of MRLED will be built in 2015, no doubt that the research, production, storage capacity of MRLED will be double upgrated, will turn to be a more and more reliable partner of oversea customers.

374sqm P10 outdoor led display in Turkmenistan

Name:374sqm P10 outdoor led display in Turkmenistan


Size:374 sqm


Pitch:PH10


Location:Turkmenistan

Is outdoor SMD LED display mature?

Outdoor paste's maturity, depending on the outdoor SMD3535 and SMD2828. 3535 and 5050 have been a good solution to the technical problems arise: heat, moisture intrusion, anti-UV,plastic irrigation and so on. MRLED, Barco, Szabsen and other manufacturers of large shipments, other plants due to the small amount involved in this area without too much; keep up with technology,small packaging companies are not involved in basic outdoor tables stickers.

Now the table is insufficient to replace the line attached to the only outdoor, one is the price, and the second is the brightness, the current outdoor surface mount current quite low. Each line of outdoor LED lights low light than 2mA. This also ensures that its long-term stability, light pollution outdoor LED display brightness is not too high, just to promote the rapid spread of the outdoor tables posted.

3535 basic amount in foreign markets and a large display factory in Shenzhen, a large enterprise in Shenzhen to make small pitch leases involved in overseas markets, as the project above : MRled P6 advertising LED display has been used for several years.

Outdoor DIP LED display market is mixed, the prices is from more than 2,000 to more than 6,000 ,brightness from 6000-1 has more than ten thousand customers is difficult to distinguish good times. Outdoor SMD LED display is different, small packaging companies are not involved in basic outdoor table stickers, large packaging manufacturers, excellent quality, and has warranty, customers can be assured.

The six elements about debugging new LED display

   After the LED display installed, you must first commissioning if it can work, then what display LED display can work normal? MRLED organize six commonly used elements for you.

1, Brightness and viewing angle

Indoor full color brightness 800cd/m2 over to the outdoor full color brightness to the 1500 cd/m2 or more, to ensure the normal operation of the display, otherwise it will be too low and can not see because of the brightness of the displayed image. Led by the size of the brightness of the die determines the quality. How much the size of the audience viewing angle of the display is directly determined, therefore the bigger the better. Mainly by the size of the viewing angle of the die package to decide.

2, White balance

Balance effect is one of the most important indicators led display. Primary colors red, green and blue color science fooled ratio of 1:4.6:0.16 only when showing pure white, a little deviation if the actual proportion of white balance deviation occurs, usually pay attention to whether there is bluish white, yellow green phenomenon. The white balance is good or bad is determined by the display control system of the die to the reduction of color is also affected.

3, The reduction of color

Reduction of color is the color display of color reduction, both led display to be highly consistent with the source color, so as to ensure that the image of realism.

4, Mosaic, dead phenomenon

Mosaic is the steady appear on the led display or normally four small black boxes, both modules necrosis, which was mainly due to the quality of connectors used, but off screen. Always dead point is shown on the display or normally black single point, how good or bad mainly by die to determine the dead point.

5, Color piece

Color refers to the existence of obvious color difference between adjacent modules, the transition of colors in the module as a unit, the color phenomenon is mainly caused by the control system is poor, the gray level is not high, due to the lower scanning frequency.

6, Flatness

To display surface flatness within ± 1mm, in order to ensure the display image is not distorted, partial raised or recessed causes the display viewing angle appears dead. Flatness is mainly determined by the quality of the production process.

Shenzhen MR photoelectricity Co.,Ltd won TWO awards in the GSC China LED industry BBS.

        On June 11, “2014 Guangdong, Hong Kong, Macao and Taiwan international collaborative innovation LED Top BBS and third session of LED industry awards ceremony.” Was held in Guangzhou Shangri-la hotel. For this industry big event, attracted about hundreds well-known enterprises and entrepreneurs as well as business elites to participate. And the awards selection since three session ago, has become Chinese LED industry brand building and the status of industry authority.

MRled has been pay attention to quality since it was founded in 2006, winning public praise relied on quality also, in September 2013 after merger with FuRi electronic, lay more emphasis on brand cultivating and upgrading of products, in the selection won “the most innovative brand”. The company founder Mr.Chen zebo as 80’s its identity won the honor of “ten big man”.

In this grand ceremony, MRled can won the honor same as other well-known enterprises and listed company, it’s not only acceptation of the company past development, also reflected that MRled in the fierce competition in the LED industry has particular industry position, for enterprise self-positioning has a good assessment, and for enterprise self-brand building has very good push.

This award is MRled on the brand construction of another important achievement after get the “Shenzhen well-known brands”. Mr.Chen zebo said after winning, results can only represent the past, the LED industry will only become more and more fierce competition, Win pubic praise only in quality and in good faith to establish brand, is the only way of enterprise long-term development.

How do LED displays work?

LED display systems are actually very simple in concept. They are simply what you would see on a computer or TV screen. A LED display system would convert the input into a format accepted by LED displays.

0With independent panels, interlocking hooks, and straightforward software, our system is easy to assemble, use, and transport. Here's how our LED displays come together.

The Source

A computer with a video output port serves as the media source. The output, be it VGA, HDMI, or DVI, will plug into a conversion hub.

Converter

   Signal from a computer will be converted into ethernet signal through a video processor or sending card. Our digital signage products require ethernet signal and media from a computer will be routed through a converter, then passed along to the digital LED panels.
   Video processors are standalone units while sending cards are intended to be embedded into an existing computer.

Digital LED Panels

Our durable LED panels are comprised of 4 main components:
LED Lamp Embedded Panels
Aluminum or Iron Housing Cabinets
Receiving Cards
Power Units
    The receiving cards are responsible for processing signal and displaying them on the panels, finally giving you the rich media you want to display on your digital signage.
   Aluminum and iron housings provide structure, rigidity, and high IP ratings, protecting against the elements.

Hardware

There's more to a screen than what meets the eye.
Surface Mounted Device
    Surface mounted devices (SMD) are 3-in-1 packages of 3 colors of red, green, and blue (RGB). The physical combination reduces the space required for output and allows for tighter pixel pitch, the millimeters between each LED diode, resulting in high-definition digital signage displays.

 

Dual In-Line Package
   Dual In-Line Packages (DIP) are units comprised of 3 individual lamps. Color intensity and brightness are higher in DIPs, allowing your digital signage to shine bright outdoors and compete with the sun for eyes.


Accessories
   Unseen but not unimportant, these are the components that make a screen hum.

Video Processors
   Video processors enable you to have total control over your screen inputs, giving you the ability to change on the fly and put on dynamic shows.

Sending Cards
   Bridging the gap between media sources and the LED display panels, sending cards transmit digital signal to the panels.

 


Receiving Cards
   Inside each LED display panel lives a receiving card. These convert signal to visual experiences on the screen.

Aircraft-grade connectors
    State-of-the-art data and power connection ports keep contaminants out and your media up.

Locking Pin
   Easy to use snapping pins lock panels in place vertically.

Side Hook
   Sturdy interlocking side hooks fasten the panels horizontally.


Software
    When it comes to software, we've partnered with two leaders in powerful LED display content playback.
Linsn LED Studio
Multi-display management
Remote Network cluster control*
Media scheduling
Audio management
Wide media format support
Video settings management
NovaStar NovaStudio

Multi-screen control
Playlist creation and media scheduling
Support for major media formats
Content and media settings
Auto-run and instant on features

    Software is sending and receiving card specific. Built to order, your screens will have the corresponding cards.
*Remote network control requires remote cards.

16mm outdoor advertising display

16mm outdoor advertising display
DIP346 IP65 front/IP54 BACK
1024*1024*150MM
Permanent design
Aluminum cabinet weight:47kgs/psc(45kg/sqm)


Delivery time:7days

p10 permanent led screen

10mm Super slim outdoor diecast aluminum cabinet screen

Cabinet size: 640 x 640 x 70mm

14.5kg/pcs (35kg/ sqm)

Rental design with fast lock

kittysky0401@gmail.com   kitty@mrled.cn   skype:kittykittysky

LED display screen Linsn control system software(LED studio)------How to installation LED studio

LED studio installation

1). Please insert Led studio CD into PC CD-COM, and will pop-up installation dialog box. (If no dialog box pop-up, please double click the CD after select it.) As shown in below figure 4-1.

2).Choose ¡Install Led studio¡ to start installation guidance, as shown in below figure 4-2.And the serial no. is 888888.

3. After ¡LED Studio¡ software has been successfully installed, there will be a ¡LED Software¡
program group in the 【Start】/【Program】,then move to the ¡LED Software¡ under this program
group, click to start. As shown in figure 4-3 Also, there will be a ¡LED Studio¡ short -cup on your

desktop: as shown in figure 4-4: . Also, you can start the program by double click on the icon.

Round Square: LED Screens and LCD Displays of Unusual Shapes

We are used to screens: screens at home, screens in the street, screens on transport. And all these screens have the traditional rectangular format with 3:4 ratio. Wide-screen cinemas and later wide-screen digital TVs gradually prepare us for a new format of the 21st century: screens with aspect ratio 16:9. This however does not change the basic principle. The absolute majority of all screens in the world are rectangular in shape. But there are no rules without exceptions.

What can be invented in the sphere of LED screens and LCD displays that would be drastically innovative? It seems that almost nothing can be done. Unless you make them round in shape. Starting with 2007, round LCD displays appeared in product lines of major Japanese and Korean manufacturers. Toshiba spearheaded the trend, but Samsung, LG and others followed in close pursuit. At first screens were small and appeared as a marketing novelty on cell phones.

Round LCD display by Toshiba	Round LCD display on a Samsung cell phone

Take for example a round-display of flip phone by Samsung. The decision to make it was hardly related to technological necessity. The main task is to sell a product. And the product sells when it is unusual and new or seems unlike other similar gadgets.
Round LCD displays are manufactured with the help of the so called active LCD matrix technology on the basis of low-temperature, polysilica thin-film transistors (p-Si TFT). Once the round shape has become technologically possible, all other shapes of LCD displays could be achieved easily, too: triangular, oval etc.).
We should not forget though that everything new is a well-forgotten past. The first TV kinescopes were round in shape. But since on the periphery the image was non-linear and greatly distorted, it was decided to conceal the outer edges with a rectangular mask. The standard equipment is tuned to manufacture “rectangular” LCD displays. To cut off a piece of the necessary shape from the ready-made display is impossible. If you needed a display of unusual shape (e.g. round or triangular or oval) you just had to cover the standard rectangular display with a mask of proper shape.

Round LED screen at the Moscow Film Festival in 2013	360° LED screen on top of BT Tower in London

The manufacturers of large sized LED screens decided to follow the same pattern at first. Standard modules were arranged as a square and then the unnecessary parts were covered by a wide mask to make it look like a circle. This is how the round LED screen was made for the Moscow Film festival in 2013.
However such primitive solution could not exist long in a fairly competitive market. From 2008, LED screen manufacturers started making modules with tapered sides. It became possible to “drape” modules around the façade of a building or a column during fairs and exhibitions.

The recently upgraded LED video cube in the Madison Square Garden manufactured by Daktronics	360° LED screen by DynaScan with 2 mm pixel pitch

To go back in time, we will see a huge LED media façade on Nasdaq stock exchange, an iconic LED structure on Times Square in New York, which was erected in 2000. The designers and engineers have created this “miracle” when LED technology was making first timid steps into the wide market of advertising. Since then the Nasdaq façade was upgraded many times. The last modification was installed in 2013 by Panasonic and the vertical resolution of the screen reached revolutionary 4K Ultra High Definition.

LED media façade on Nasdaq stock exchange	NanoLumens 360° LED screen with pixel pitch 4 mm to WinStar World Casino

When the new technology of the flexible LED curtain the task became much simpler: huge building façade that may be flat or may be rounded in shape is simply draped with LED curtains that may be customized for each project with no extra cost.
As the LED technology developed and matured, so did the engineering fixtures to make unusual screen structures. It became possible to make huge 360° outdoor LED screens with excellent view from all sides. The convex screens were not difficult to build from the engineering point of view, but they presented a challenge for software developers who had to find ways to adjust the image to maintain proportions. But huge hotel chains and casinos are happy to complicate life for engineers as long as they find a new way to attract attention of the public.
So far rectangular LED screens are in the lead in quantity all around the world. But round, convex and curved LED screens are becoming more and more attractive to advertisers since they enlarge the viewing angle, attract attention by their unconventional shapes, better merge with architectural landscape etc.